For the second year in a row, on June 29, Williamsburg will host a counter-Fancy Food Show, dubbed, with a less-than-original flourish, the UnFancy Food Show. For years, the establishment Fancy Food Show, which showcases specialty foods from around the world, has been held at the cavernous Javits Center on the far West Side of Manhattan. This year’s event begins June 29 and ends July 1.

Yes, as the UnFancy Food Show folks claimed in an interview with New York Magazine recently, there are lots of exhibitors at Javits that hale from the corporate dark side. But others at the vast show are small food artisans trying to establish a market for their products.

So while the Brooklyn-centric UnFancy Food Show is free to portray itself as the real, sustainable, hipster food gathering, I for one could do without the holier-than-thou ‘tude. There are plenty of fine small food entrepreneurs who need the buyers, media and thousands of other attendees assembled at the Fancy Food Show to help jump start their businesses. Take GuS soda, for example, which took a booth at the Fancy Food Show when it was just getting started.

For those who want to sample the products that will be displayed at the Williamsburg gathering–don’t get me wrong, there are excellent producers listed as participants– here’s who will be there:

Bronx Bee Honey- Local, seasonal, blow your mind honeys
Cut Brooklyn- Handcrafted, sharp, cool knives right here in Bklyn
Diner Journal- The thoughtful eater’s magazine
Gabriel’s Handmade- Transforming the Northeast’s best pork into pate
Hot Bread Kitchen- Tortillas from actual corn- nothing else, nuff said
Jasper Hill Farm- Some of the finest cheeses in the country, period. (and a cool, humongous project that you want to hear about)
Luminous Kitchens- Fantastic organic, handmade and local snacks
Mast Brothers Chocolate- Insanely good chocolate made by ridiculously nice people, in Williamsburg
McClure’s Pickles- Oh snap! Perfect pickles from the McClure family
NuNu Chocolates- Serious salted caramel chocolates- organic, Brooklyn, yummy
Salvatore Brooklyn- A dreamy version of ricotta made with local whole cow’s milk
Shameless Carnivore author Scott Gold- Signing copies of his meat manifesto
Sixpoint Craft Ales- Brewskies from Brooklyn- for realsies
Tamarack Hollow Farm- Mind altering meats- pork many ways plus real chickens
TastebudsNYC- Focused and fun social group sparking all kinds of conversations about food
Taza Chocolates- Organic stone ground chocolates- texture and taste revelations
Wheelhouse Pickles- Seasonal, fleeting, experimental and delicious pickles
Zippy Bee Kay Sera Honey- Golden NY honey from a flamboyant beekeeper

The 2nd Annual UnFancy Food Show
Date: June 29th, 2008
Time: 12-6pm
Location: East River Bar, 97 South 6th Street, Williamsburg
Cost: $5 suggested donation

Related posts:

1. Huffington Post: Post on Fancy Food Show
2. Brooklyn Larder vs. Zabars: Gorgeous Food and High Prices or Gorgeous Food and Lower Prices
3. Free Brooklyn Food Conference Set for May 2