It seems strange that it’s taken until now for longtime kosher eatery My Most Favorite Food to set up an outpost on the Upper West Side. Regardless, the restaurant will be throwing open its doors March 25 at 247 W. 72nd Street just in time for Passover.

The eatery is counting on Upper West Siders of all religious persuasions to frequent the spot, which will serve breakfast, lunch and dinner and which will offer take-home dishes as well.

“We want to appeal to all walks of life,” says co-owner Dena Schechter Magram, who concedes that “a lot” of her customers are indeed kosher. Along with her husband, Scott Magram, and her mother and firm founder, Doris Schechter, the trio has transformed the old Nargila Grill into an exposed brick, light-filled space.

“It’s a good opportunity for us,” says Dena of the new location. “We always wanted to be on the Upper West Side.”

Starting out in Great Neck, LI more than 30 years ago, My Most Favorite Food then moved to a locale on Madison Avenue on the Upper East Side. Now, there’s a branch in midtown.

For those concerned about hormone-free dairy products, My Most Favorite Food is adhering to a level of kosher law known as Cholov Israel.  Cows that are regulated under the rules may not be injected with hormones, Doris explains.

And for Passover, there are goodies like lemon tarts ($48/tart) and Orange  glazed wild salmon ($26).

As for how broad the appeal of the kosher spot will be, says matriarch Doris, mother of five and grandmother of 16: “I need to make sure that everyone can eat under my roof.”

Passover Orders
Get your orders in by Monday, March 22nd for Passover desserts.  Over the counter dessert purchases are available through Monday, March 29th.

Opening
March 25—Limited seating
April 1—The entire restaurant is operational

Related posts:

1. In Time for Your Passover Seder: Rabbi Mints Sold on Upper West Side
2. Zabar’s and JCC Team for Passover Cooking Event
3. Upper West Side: Kosher Restaurant May be Headed for Amsterdam Avenue and 92nd Street