Tag Archives: Brooklyn

Smorgasburg Feasting

by Laura B. Weiss

Who cares if there’s a half hour wait for barbecue or pint-sized cheesecakes? You’ve gotta love Smorgasburg for the scene, the food and the gorgeous views of the skyline. Extra bonus: if you’re not a Brooklynite and coming from Manhattan, take the ferry back from Williamsburg to Midtown. On a gorgeous day, the ride matches the food.

Photos by Laura B. Weiss

cropped girl best

ice cream vendorBESTcupcakes

smorgasb grilling guy

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Want Customers for Your New Food Business? Site Links Food Entrepreneurs with Buyers

Photo: BookofCooks.

Friends have told me that my cakes and cookies are pretty terrific. So let’s say that I’ve decided to try to cash in on my baking hobby. Do I really want to go to the bother and expense of setting up an elaborate web site to launch my fledgling effort? The answer is, not if I can avoid it.

But let’s say I want to stick my toe in the water as a food entrepreneur. BookofCooks, an Etsy-like site that allows budding caterers, personal chefs and food sellers to peddle their wares, lets you do just that. Though BookofCooks, which launched in October after a two years in beta, is still sparsely populated, it takes only a few minutes to set up a storefront. You upload a picture of your product, a pitch and contact information, and presto, you’re in business.

That’s what Jacy Cakes of New York, specializing in custom wedding and other special occasion cakes, did. The baker set up a digital shop and promoted it with an arresting come-on: designer shoes made entirely of sugar.

Who’s on BookofCooks? Caterers and personal chefs, as well as aspiring bakers and cooks who are eager to sell you their wares.

So far roughly 2,000 storefronts have been erected and several hundred transactions have been logged on BookofCooks, says site co-founder Julian Mellicovsky. For your digital shop, you can chose the free option or one of two paid premium plans which come with some additional features. The aim is to help you sell products to people in your local area.

For purchasers, the proposition isn’t entirely clear. Why would I buy, cupcakes from some random Manhattan or Brooklyn baker, when I’m tripping over established cupcakeries everywhere I turn? If I’m in the market for a personal chef—Wow, that sounds like a lovely idea!—I’m going to want to get personal references, not just pick someone totally at random off a website.

Still, if you’re catering an event or looking for someone to cook dinners for you on a regular basis, the site’s meant as a first point of contact for locating nearby talent, says Mellicovsky, who may soon add personal testimonials to lend additional credibility to vendors posting on the site.

You can search by city and type of food. Each storefront provides a description of services offered, contact information and a link to each seller’s web site for more details on products and prices. Merchants check off whether they deliver or are willing to cook at your home.

The question is, are customers looking for a Yellow Pages of local food talent? BookofCooks is hoping they’ll be fine with what boils down to little more than an online bake sale.

 

 

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Milk Bar to Open on Upper West Side

Momufuku Milk Bar, NY. Photo by crunch1977 via flckr.

I love the Milk Bar’s pistachio layer cake. But the last time I was there, they didn’t have it any more. Maybe they’ll bring it back for their Upper West Side opening, scheduled for a September, says the West Side Rag.

Not familiar with the Milk Bar?  It’s part of the David Chang empire and consists of outposts sprinkled throughout Manhattan and Brooklyn.

Milk Bar features soft serve concocted to taste like cereal milk. I was never a huge fan of cereal milk and I don’t like it in my ice cream. But if you scoop up every last drop of milk from your cereal bowl every morning, then this is the treat for you. Other baked goods include the Compost Cookie® and Crack Pie®.

Click here to view Milk Bar’s menu.

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Upper West Side: Henry’s Signs Up to Support School Gardens

Henry’s, an Upper West Side American-style pub, is one of twenty restaurants in Manhattan and Brooklyn to sign up for a program to give back a portion of each guest’s check to a citywide school garden program.

The program, which takes place June 24-30, is to support the efforts of Grow to Learn NYC, a government-private partnership to spur the creation of school gardens citywide. Some of the city’s top restaurants are participating, including Gramercy Tavern, Ma Peche, Northern Spy Food Co. and Back Forty. Many will be offering a special Greenmarket menu for the week.

Details follow:

School gardens get a boost in a week-long restaurant promotion.

 

Henry’s
2745 Broadway @ 105th Street.
NY, NY 10025
212 866 o600

 

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Gin in June: Modern drinks and Vintage Ones Too at This Brooklyn Event

Gin and Tonic. Photo by by massdistraction via flicr.

Nothing says summer more than gin and tonic, so this June 10 gin-and-a dose-of-history event at The Old Stone House in Brooklyn, is well-timed. You can hop on the 2/3 train which stops near the Old Stone House, then have yourself some summer drinks and learn a little gin history, too.

They’ll serve old time gin drinks as well as modern ones. Apparently, gin has a strong connection to NY drinking history.  The early Dutch settlers, it is said, were fond of gin. To give  the event that old time feeling, historian Sarah Lohman, author of the food blog www.fourpoundsflour.com, will present a flight of traditional gin cocktails.

Here are the details:

What: Gin in June! Classic Cocktails & the History of Gin – a fundraiser to support the Old Stone House of Brooklyn.

When: Friday, June 10, from 6:30 to 8:30 pm

What’s to drink: Sarah Lohman, author of the food blog www.fourpoundsflour.com, will present a flight of traditional gin cocktails. Sample four gins, including two historic gins and two contemporary gins, from traditional Dutch Genever to locally distilled Breuckelen Gin. Lohman will discuss the history of each liquor and mix it into a cocktail from the past.

Where: 336 Third Street, between 4th and 5th Avenues in Park Slope, Brooklyn. During the playground renovation, enter the park mid-block on Third Street and access the House through the door facing 4th Avenue.

How much: Tickets: $45 in advance, $50 at the door. Purchase at http://www.brownpapertickets.com/event/177776.

 

 

 

 

 

 

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