Tag Archives: Fairway

Fairway Upper West Side Does Food Demos Saturday

Fairway Upper West Side. Photo: Courtesy of Fairway.

If you’re shopping at Fairway Saturday, you can get free samples and watch some demos by the supermarket’s chefs and other food experts. No, there’s no demo of how to avoid mixing it up with the market’s famously aggressive shoppers.

The program takes place from 11am to 3 pm at the Upper West Side store  (2127 Broadway at 74th Street).

Here’s what’s on tap:

Michael Lewin—cookies.

Hannah Howard—cheeses

Benny Lanfranco—international coffees

Ray Venezia—Hereford shell steaks

Vinnie Olivieri—asparagus pasta

Produce—Uncle Vinnie’s green salads

Lori Levy—pancakes with maple syrup

Will Sneddon—shrimp salad

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Blueberry Pancake Eating Contest at Fairway Upper West Side

Blueberry pancakes are a snap. But if you’re too lazy to make your own. Or if you’ve turned your spatula into a back scratcher and your frying pan into a planter, then this Fairway blueberry eating contest is for you.

And if I’ve shamed you into cooking up some blueberry pancakes, here’s a great recipe from 101 Cookbooks. I use whole wheat pastry flour to make them extra-healthy.

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New Upper East Side Fairway Opens July 20; Boasts Speedy Elevators, Wider Aisles

New Fairway opens on Upper East Side. Photo:Fairway.

With the new Upper East Side 25,000 square foot Fairway opening July 20, will Upper West Siders get Fairway envy?

The new store boasts three high-speed elevators to whisk you to the second floor. No balky, coughing, wheezing contraption like the conveyance in the UWS locale. The aisles will be wider in the new store too, according to a Fairway spokeswoman.

What will Fairway be like without scowling little old ladies jamming their shopping carts into your shins?

I for one will be sticking to the original Fairwary on Broadway and 74th. The new one sounds too glitzy, too Upper East Side.

The new UES store is the first to open in Manhattan since the Harlem supermarket debuted in 1995. Located at 250 E. 86th Street between 2nd and 3rd avenues, the new locale means that Upper East Siders won’t need to schlep across the park to shop at the supermarket-cum-specialty food store. What’s more, the UES store makes Fairway a player in the supermarket wars sweeping the city as Trader Joe’s and Whole Foods establish beachheads in Manhattan.

Here’s what’s  being rolled out at the Upper East Side location:

  • a fresh mozzarella station
  • more than 50 kinds of marinated olives in tubs.
  • sushi made fresh daily on premises; hot take out dishes
  • specialty, organic and kosher departments
  • butcher and seafood departments
  • a “Fairway To Go” café, offering items like bagels, sandwiches, coffee, a chopped salad bar, including pastries in a separate space next door to the grocery superstore. There won’t be a full-service restaurant.
  • over 600 cheeses
  • over 100 varieties of olive oil
  • gluten-free groceries and frozen foods

 

 

 

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Fairway Rolls Out Cinnamon Buns Minus the Goo

Fairway Cinnamon Buns: Photo: Fairway.

Fairway Cinnamon Buns: Photo: Fairway.

Fairway sent over some cinnamon buns for me to try. Fairway touts these buns as “shamelessly unsophisticated rounds of breakfast messiness.”

Let me say up front: cinnamon buns should be oozing with globs of gooey sugar and cinnamon. The Fairway buns do not. They are a stripped-down facsimiles of the real thing. Delicate like tea cakes, they’re not the traditional cinnamon buns sugar/fat/flour lovers dream about.

These Kosher buns, just now being introduced in Fairway stores across the region, are laced with cinnamon and brown sugar.They come a dozen to a package ($7.99) and resemble a coffee cake; you have to break each bun apart to eat it. Soon, there will be individual buns available for sale ($1.49).

The cake was a little dry. True, they sat in my house for a day. But shouldn’t supermarket baked goods have a decent shelf life?

I tried these cinnamon buns out on some of my colleagues at work. They divided into two camps: the not-sweet-and-gooey-enough group vs. the less-sugar-is-more crowd.

Kelly:  Pretty good, standard store-bought flavor. The presentation confused me. Is it cake or are you supposed to eat it like a bun?  I wouldn’t want it any sweeter. Gooey center is best, but I would consider buying it.

Lucy: Smells good, very cinnamony, but too dry. Not gooey enough.

Viola: I liked it and would buy it.

Palma: Good flavor; too dry. Would not buy it.

Dana: A little dry; would like more icing on top. Smelled good.

Barbara: Liked the strong cinnamon; not as mushy as the usual sticky bun. I would buy it.

Ann: I like the smell and coarse texture.  I prefer things that aren’t too sweet an gooey.  Great with tea. I would buy it.

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Fairway to Open Up on the Upper East Side

Upper East Siders may finally be able to shed their grocery store inferiority complexes now that Fairway is scouting a new store location at 240 E. 86th St., between Second and Third avenues.

Photo: Fairway.

Photo: Fairway.

According to Crain’s New York Business, the Upper West Side specialty grocer has its eye on the 60,000 square feet of space that recently housed Circuit City and a Barnes & Noble.

For Upper East Siders, Fairway’s arrival would mean grocery store deliverance. No more schlepping on the crosstown bus to pick up well-priced bottles of olive oil, imported cheeses and other Fairway goodies.  Question: if Fairway roosts on the Upper East Side, what’s left to distinguish that neighborhood from the hood across the park?

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