Truffles? What ever happened to lox as the delicacy of choice on the Upper West Side?
The neighborhood is going ever more upscale with the opening of Urbani Truffles on West End Avenue at 60th Street. The shop is slated to open sometime in September, says Vittorio Giordano, Urbani’s VP.
Truffles, of course, come from the Piedmont section of Italy. And the site of the new store couldn’t be more different than that lush area, which is marked by rolling vineyards and quaint hilltop towns. (I just spent a week there, dining on truffle accented dishes and drinking lots of Barolo.) In fact, the shop, a glittering glass boutique, is situated directly across from a grungy parking lot, the hulking Con-Ed plant, and Western Beef.
Why the less-than-scenic locale? “Because it’s Manhattan and West End Avenue,” explains Giordano. The area is “improving,” predicts the truffle seller, with Trump and other towers springing up along the western side of the street.
Ubrbani mostly sells wholesale but you can buy their products online and eventually at the new store.
By the way, Urbani Truffles “are certified kosher,” says Giordano.
The day I was there, the place was still under construction. But already cans of truffle pate, and packages of truffle oil and black and white truffles were on display like precious jewels.
Want a truffle fix? Of course, it’s not cheap
In Piedmont, I was able to buy various truffle pates for about 5 Euros or $8 at the exchange rate in early July. At Urbani, four ounces of fresh summer truffles are $59.90. More affordable is a jar of mushroom and truffle sauce for $8.26.
You can have fresh white and black truffles delivered right to your doorstep within 24 hours as well. And you can find Urbani truffle products at Citarella’s and at Agata and Valentina’sl.
10 West End Avenue (60th Street)