New Fairway opens on Upper East Side. Photo:Fairway.
With the new Upper East Side 25,000 square foot Fairway opening July 20, will Upper West Siders get Fairway envy?
The new store boasts three high-speed elevators to whisk you to the second floor. No balky, coughing, wheezing contraption like the conveyance in the UWS locale. The aisles will be wider in the new store too, according to a Fairway spokeswoman.
What will Fairway be like without scowling little old ladies jamming their shopping carts into your shins?
I for one will be sticking to the original Fairwary on Broadway and 74th. The new one sounds too glitzy, too Upper East Side.
The new UES store is the first to open in Manhattan since the Harlem supermarket debuted in 1995. Located at 250 E. 86th Street between 2nd and 3rd avenues, the new locale means that Upper East Siders won’t need to schlep across the park to shop at the supermarket-cum-specialty food store. What’s more, the UES store makes Fairway a player in the supermarket wars sweeping the city as Trader Joe’s and Whole Foods establish beachheads in Manhattan.
Here’s what’s being rolled out at the Upper East Side location:
- a fresh mozzarella station
- more than 50 kinds of marinated olives in tubs.
- sushi made fresh daily on premises; hot take out dishes
- specialty, organic and kosher departments
- butcher and seafood departments
- a “Fairway To Go” café, offering items like bagels, sandwiches, coffee, a chopped salad bar, including pastries in a separate space next door to the grocery superstore. There won’t be a full-service restaurant.
- over 600 cheeses
- over 100 varieties of olive oil
- gluten-free groceries and frozen foods
