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Restaurant Opening: Big Daddy’s to Open Branch on the Upper West Side in Early 2010

Big Daddy’s, the chainlet of popular 80′s retro-style eateries, is opening a new Upper West Side outlet on Broadway and 91st Street in early 2010.

Big Daddy's, Upper West Side. Photo: Laura Weiss

Big Daddy's, Upper West Side. Photo: Laura Weiss

The opening of the 150-seat restaurant is slated for January or February, said Caki Zamoiski, marketing rep for the casual family-friendly eateries, with existing locales in Gramercy and on the Upper East Side. Offering a menu of diner-style favorites, ranging from pancakes and burgers to sundaes and shakes, the place is often crowded with families with children.

What prompted Big Daddy’s move to the Upper West Side?  The area’s improving shopping and dining environment for one, said Zamoiski. She pointed to the arrival of retail magnets like Whole Foods and the Apple Store as indicative of the area’s evolving retail climate.

“It’s definitely an up and coming neighborhood,” said Zamoiski. “There’s been a lot of development with Whole Foods and the new Apple Store.”

Another bonus: the abundance of families with young children on the Upper West Side.

But family restaurants and diners abound up and down Broadway. Big Daddy’s will be facing competition from long-established casual eateries—including City Diner, situated directly across Broadway from Big Daddy’s new locale. Numerous other family dining establishments—from diners to pizza joints—dot Broadway as well.

Still, Zamoiski said Big Daddy’s isn’t concerned about the competition.

The restaurant “is a good fit” for the neighborhood, she insisted.

As for City Diner, its manager, Mel Meletiou, expressed some concern about the arrival of the new eatery across the street.

City Diner: Photo: Laura Weiss

City Diner: Photo: Laura Weiss

“We’re always concerned,” he said. “Anything that opens up next to you, we’re concerned.”

As for future expansion plans, Big Daddy’s—parent company Branded Restaurants USA also operates City Crab and Duke’s—has its eye on Times Square for its next location. Going national may be in the works as well, said Zamoiski .

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  3. Upper West Side: Trader Joe’s to Open at 72nd and Broadway in 2010

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